Over the past years, social networks have become an increasingly integral part of people’s lives, and it isn’t difficult to see, especially since there are over 3.6 billion users across the globe
Citizer is a different social network, and it is benefiting local businesses and people who are searching for those businesses.
Citizer, allows users to:
- Post and share pictures, videos of your work or other relevant things (only owners of local businesses.)
- Write reviews.
- Ask and reply to each other’s questions.
- Directly message businesses.
- Access limited-time posts and special offers from the business.
- “Follow” businesses to receive notifications.
Citizer also boasts of features like photos, videos, online appointment and booking, opening hours, allows you to pay and receive invoices, etc.
CUSTOM USER NAME & URL
CITIZER will also enable brands to claim a short name and URL for their business.
“With this URL, businesses can easily refer customers back to their Profile – to catch up on latest updates, to make a booking, or to write a review after a visit.
Is Citizer the Most Important Social Network for your Local Businesses?
I know what you’re thinking: “Ugh! Another social network to maintain?”
Maintaining so many social networks (and posting content tailored to each network, engaging with users, providing customers service, etc.) can run you ragged. However, Citizer might be one of the most important social networks for your business. Why? The answer is in your marketing funnel.
You Have To Know The Funnel Of Your Local Business
Let’s talk about the difference between average social network marketing and Citizer marketing. Social networks are traditionally a “top of the sales funnel” marketing activity, where you engage with users and make them aware of your product or service. Oftentimes, creating awareness and convincing users that they need your services takes a fair amount of time and money.
Citizer approach is more on the “bottom of the sales funnel” marketing activities, where users are closer to making a purchase. Users at this end of the funnel don’t have to be convinced that they need your services. They’re already searching for what you offer.
This is why Citizer is such an important social network for businesses, because people who have found your listing (most likely local customers) are already looking to buy what you are selling. Make the smart choice and invest in your Citizer page!
What Does All of This Mean for Your Local Business?
It means that you need to have a website, some ordinary social media pages, but even more important than a social media presence in the big social media platforms is your Citizer listing.
While these social media platforms do have their place, if you’re looking for conversions, Citizer listings are the way to go. To ensure that your Citizer listings are effective it is important to actively manage them. Post pictures and encourage your happy customers to post their reviews. The more active you get, the more Citizer will reward your business.
But it does not demand as much time and interaction from a business owner the way a social media page or presence requires to get good results.
The strength of Citizer as a social network relies on the power of proximity.
Other platforms start global and offer targeting tools to help brands find their local audience. Citizer starts—and stays—local
For businesses, that means local targeting is already organically built-in to the experience.
Citizer’s social features are completely free
Citizer listing, posting, reviews, and everything related to it is free. Unlike major social media sites, you don’t have to pay to boost views, buy engagement, and ‘likes’ to get the ball rolling. What you do need to do as a local business is to encourage people to leave a review, a rating, and to post pictures
A Citizer listing should be the center of your attention as a local business more so than average social media platforms.
Are you a professional or local business? Claim your free business page